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Thousands of Southern Californians gathered on the beach in Santa Monica Sunday, April 22, 1990 to celebrate Earth Day 1990. The crowds listened to speeches by political figures, celebrities and were serenaded with “This Land Is Your Land” by Peter, Paul and Mary. (AP) Photo/Julie Markes)

I remember going to the Santa Monica Pier for my first Earth Day rally 1990. (Now I’m REALLY dating myself lol)

A fresh, new resident of Southern California,  I was enrolled at Santa Monica College and lived with my Uncle Hank (the only other member of our family who ever moved away from Central New York). An avid environmentalist, I rode my bicycle to campus, my reusable coffee mug hooked on my back pack (wouldn’t drink coffee without it) and walked the talk of Reduce, Reuse, Recycle. 

Ed Begley Jr.  spoke at that rally. What an event. So many people coming together for a common cause. He was so inspirational telling personal stories of ‘less is more’ and speaking with incredible passion and positivity in the fight against climate change and air pollution and big push for water conservation (a BIG one in So Cal). I can still hear him say ‘If it’s yellow let it mellow, if it’s brown flush it down!”  Ah yes words to live by. 

Positive, earth saving energy was in the air that day. I was so invigorated. I was so excited. When you’re a young idealistic environmentalist the dream is real. Everybody was on the same page- a green future is a prosperous future.  

Every Day is Earth Day. 

This is an excerpt from an interview with Ed Begley Jr by Laura Faye Tenenbaum, it speaks volumes about our consumer consciousness and is an excellent reminder of the importance of spending our dollars mindfully. 

‘Everything we buy, everything we own has a carbon footprint. More than just the purchase price, our things have a cost to the environment. The more possessions we have, the greater the environmental impact. The problem is, though, it’s really hard to tell people they should buy fewer possessions, especially when we’re constantly told we would be happier with more. Well, Ed spent his time with some super famous and super rich actors who actually had all that more. He observed extreme wealth, saw that more stuff didn’t make his friends happier and learned that, beyond meeting your basic needs, more and more material possessions only made his friends unhappier, and that deeply affected him. It influenced the way he decided to live and what he was willing to spend monetarily or expend environmentally.’

So less is more. I think my take away from that rally and that time in my life that I carry through today is REDUCE  is the first point in the triangle. Recycle is the last. If we can reduce our waste then there’s less to reuse and less to recycle. I have always tried to embrace this in my life and my business. We use cooler bags instead of a one and done cardboard box. We reuse egg cartons, boxes and clam shell containers. Unlike most farms we reuse materials like row cover and drip tape even though it’s more cost conscious from a labor perspective to use new every time. 

From the website EarthDay.org

We need to act (boldly), innovate (broadly), and implement (equitably). It’s going to take all of us. All in. Businesses, governments, and citizens — everyone accounted for, and everyone accountable. A partnership for the planet.

And while there is still time to solve the climate crisis, time to choose BOTH a prosperous and sustainable future, and time to restore nature and build a healthy planet for our children and their children, time is short.

The Earth Day 2022 Theme is Invest In Our Planet. What Will You Do?  

For Earth Day 2022, together, for everyone, everything, every day…

I walk my talk and try to make Earth Day every day. Small steps by everyone can lead to huge wins for the earth, which means huge wins for everyone. 

I still let it mellow if it’s yellow. I always turn off the water when I brush my teeth, only run the dishwasher and washing machine when there’s a full load and I’m constantly turning off lights behind myself and everyone else! It’s the big things and it’s all the little things too 😉

Happy Earth Day everyone! Tell me what it means to you. I’d love to hear from you. 

#InvestInOurPlanet